Marga Schemm 

International brand development, strategy & comms orchestration

After 12+ years in the luxury fashion and image-building sectors, I transitioned to a consultancy role, allowing me to guide brands and creatives to navigate this ever-changing domain. Having worked with various stakeholders across the sectors has enabled me to develop both macro and micro perspectives of their ecosystems. My role sits at the intersection of corporate and creative, bringing genuine understanding of how brands operate—from small labels with in-house production to conglomerate brands. I develop realistic solutions for businesses through a unique approach combining management consultancy, consumer insights, and recognition of the creative processes essential to keeping the magic alive.

My experience ranges from consumer insights at one of the most prestigious agencies of its time, to collaborating with fashion’s most influential creatives, along with in-house experience at iconic luxury brands and a 5-star hospitality group. I have orchestrated global comms & image strategies through events, partnerships, brand collaborations, launching ephemeral and permanent boutiques, producing global advertising campaigns with onsite teams from 2 to 200+.

I am currently focusing on APAC, its fascinating consumers, and the immense talent it continues to generate across creative domains. My work has led me to consider the region’s role, challenges, and influence within the global fashion, luxury & lifestyle ecosystems—from consumer behaviour to comms and supply chains. Inevitably I also began to explore startup building within the domain. Being raised between opposites—and effectively coming from both—has fostered heightened cultural awareness and boundless curiosity. I am currently based between Southeast Asia and Europe.

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